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Brand is a key point to win in OTC industry. It raises great attention from people inside and outside the industry when new media stands behind brand communication. On Oct 15, nearly 100 experts, scholars, leaders from OTC enterprises gathered at Grand Health Brand Communication Forum held in Changsha for the discussion on assistance to health industry from new media.
16/12
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The 6th China Network Audio-visual Industry Forum (CNAIF), an annual top level industry development forum sponsored by State Administration of Press, Publication, Radio, Film and Television of The People's Republic of China and The People's Government of Shanghai was held in Shanghai from Dec. 4, 2014 to Dec. 5, 2014.
05/12
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As content governs the network video industry, resources based on high-quality content become the core competitive power in the market. In 2014, Mango TV has shocked the video industry for its exclusive broadcasting of Divas Hit the Road and Grade One and attracted great attention of people from both inside and outside the industry to its future.
30/10
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The 10th China Golden Eagle TV Art Festival and the 27th China TV Golden Eagle Award ended on Oct 12 successfully. As the mixed representative of new and old media, Mango TV was awarded “Innovation Prize forTransmedia Fusion”. The Golden Eagle Festival in this year was composed of Opening Ceremony & Art Show, 2014 Internet Grand Ceremony and Award Presenting Party.
16/10
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On the evening of Oct 10th, the 10th China Golden Eagle TV Art Festival was held in Changsha, Hunan. As it is reported, the three-day’s Festival is composed of Opening Ceremony & Art Show, 2014 Internet Grand Ceremony and Closing Ceremony & Award Presenting Party.
10/10
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From Sep 17th to Sep 19th, the 5th China International Copyright Expo was held in Chengdu Century City New International Convention & Exhibition Center. The subsidiaries of Hunan Broadcasting System such as Hunan Satellite TV, Mango TV, Aniworld Satellite TV, Mango Library, etc. have attended the Expo.
17/09
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On the afternoon of Aug 30th, the "Entertainment Master, Enjoy All Sorts of Happiness: TCL & Mango TV+" Release Conference for New Products was held in Changsha. At the conference, Mango TV joined hands with TCL in promoting the co-branded television "TCL & Mango TV+", which was the first co-branded television produced by a domestic IPTV licenser and a TV manufacturer.
30/08
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On the afternoon of Aug 30th, the "Entertainment Master, Enjoy All Sorts of Happiness: TCL & Mango TV+" Release Conference for New Products was held in Changsha. At the conference, Mango.TV launched the "TCL & Mango TV+" together with TCL, which was the first co-branded television launched by a domestic Internet TV licenser and TV manufacturer.
30/08
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Hua Chenyu Mars Concert in Beijing” was held in MasterCard Center on Sep 6th and Sep 7th. Before the concert, 20,000 tickets have been sold out in three minutes, which has broken the ticket selling record of a new singer. To enable more fans to appreciate the concert through online broadcast, Mango TV makes full use of its advantage on video service of the whole platform and carries out in-depth cooperation with EEmedia to simulcast “Hua Chenyu Mars Concert in Beijing” on Mango TV (PC), Mango Internet TV and Hunan IPTV with HD display on Sep 6th.
25/08
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A few days ago, Hunan Satellite TV announced that it would take back copyrights of self-made programs such as Where Are We Going, Dad?, I Am A Singer, etc. gradually. It raised great controversy when it announced that the copyrights would be no longer for sale to video websites. "Big break with video websites”, “make less money to take back the copyrights”, “bet on network video"... Different responses came from all walks of life.
20/05
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Originated in the core zone of Malanshan, Mango TV integrated many exclusive content resources, created the summer special feature of "Summer in Malanpo", and opened happy "summer mode" for the first time. The special program was officially launched on Jun 13 and continued to broadcast with the theme of "push exclusive, dig behind the scenes and make classic" in June, July and August to meet viewing preferences of all kinds of people. This is the contents combination launched by Mango TV for the first time after revised in April in order to strengthen its content features through the series planning.
18/05
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On May 16th, in the 10th China (Shenzhen) International Cultural Industry Expo, the Chinese culture brand blue paper Development Report of Chinese Culture Brand 2014 and Top 40 Hunan Culture Brands was released officially. As the culture brand of new media, Hunantv.com was awarded "Top 40 Hunan Culture Brands" and the story about its brand development was also included in Top 40 Hunan Culture Brands.
16/05
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On May 15, the 10th China (Shenzhen) International Cultural Industry Fair opened grandly in Shenzhen Convention and Exhibition Center, Hunantv.com attended the fair with Mango.TV. Xu Yousheng , Minister of Propaganda Department and Standing Committee of Provincial Party Committee , has visited and investigated the fair.
15/05
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On Apr 20th, two big platforms subordinate to Hunan Satellite TV, Hunantv.com and Mango.TV merged into a new "Mango.TV" whole platform. The "Mango.TV whole platform" consisted of Mango.TV video website, Mango.TV mobile TV, Mango Internet, Hunan IPTV, etc., and it is operated by Hunantv.com, the wholly-owned new media company of Hunan Satellite TV.
14/05
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Recently a lot of video websites attended to purchase the exclusive broadcast right of Hunan Satellite TV variety show Divas Hit the Road but got the rejection, Hunan Satellite TV and its subordinate Mango.TV whole platform put forward the strategy of "Do not sell, only exclusive broadcast". At present, exclusive broadcast right of several popular variety shows has been transferred to Hunan Satellite TV's subordinate Mango TV for the exclusive broadcast of whole platform.
12/05
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Recently, Hunan Satellite TV launched "Mango TV exclusive broadcast strategy" together with Mango TV, claiming that several new programs such as Divas Hit the Road, Song of Vengeance, Metamorphosis the Eighth Season and so on no longer carry out foreign sales of Internet copyright, only by exclusive broadcast in its video website Mango TV.
10/05
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Hunan Broadcasting System is "the most dynamic Chinese television entertainment brand", and its broadcast of the Happy Camp, Day Day Up, I Am A Singer, Where Are We Going, Dad? and other popular variety shows by subordinate satellite channel (i.e., Hunan Satellite TV) created audience rating miracle.
25/04
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On Jan 24th, a "10 Yuan to Take Mango Hi Q Home" flash sales activity was held by Hunantv.com in the main building hall of Hunan Broadcasting System. 160 "Mango Hi Q" HD set-top boxes were snapped up at seconds kill speed being at the scene of the activity, and the activity achieved a complete success. This ten Yuan purchase activity faced to the staff of Hunan Broadcasting System, aimed to strengthen the Mango.TV brand image inside the radio and television industry, let people feel and deeply realize Mango Internet TV services and "Mango Hi Q" product advantages.
24/01